Meet creators where they are

Last edited 25th August 2020

tools for creation
  • What does it mean to be a platform?
    • Multiple "platforms" -> web, os, mobile. What does that make it?

"If thought isn't linear, why should our tools only encourage / allow linear processes?"

To meet someone at their workflow means have have to match the following from the user:

  • Their role: Who are they in this workflow? Administrator
    • roles changes for different tasks
  • What type of attention the task requires
    • different platforms require different attention: mobile vs launcher vs desktop
  • The current step in the creative process
    • are they validating? sharing? building?

Tools for customers vs tools for innovators